Turf Leads That Find You First
Rank for the artificial grass searches in your market and turn square footage questions into booked estimates.
Homeowners shopping for artificial turf compare two or three companies and go with whoever answers first and looks the most professional. The ones who never see you cannot pick you.
We build a site that sells the finished yard, add pages every week for pet turf, putting greens, and the neighborhoods you work, and run ads while the SEO compounds.
The Searches We Go After
These are the searches that bring turf installer jobs in, and the same ones your Avalon audit checks. Whoever holds the top spots gets the call.
What We Build for Turf Installers
The Website
A custom site built around your turf installer business, fast on a phone, with your number tappable in the header.
- A quoting agent that asks for square footage, use (pets, kids, putting green), and current ground cover, gives a range you set, and fires the lead to your phone.
- Every form fires an instant alert to your phone.
- SEO and AI search ready from day one. You own the code.
SEO and AI Search
A new page every week, written from what people actually search about your business, plus five edits a month on top.
- Pages like "Artificial turf cost per square foot in [your city]"
- Pages like "Best turf for dogs in [your climate]"
- Pages like "Backyard putting green installation in [your city]"
- Answers AI tools pull from when someone asks "Is artificial turf worth it for a backyard with dogs?"
Google Ads
Campaigns aimed at the turf installer searches that are ready to buy, built and tuned every week.
- Keywords, negatives, bids, and audiences tuned weekly.
- Conversion tracking wired into your site.
- You pay ad spend directly to Google. Meta is available too.
Content
Ten short-form videos a month, cut from the footage you already shoot on the job.
- Dirt yard to finished turf time-lapse
- Base compaction and seam work
- Dogs on the finished lawn
- Putting green reveal
The First Year, Estimated
Weeks 1 to 2
Your site is built, you get a full walkthrough, and you request edits before anything goes live.
Month 1
Launch. Ads go live, the first weekly pages publish, and content starts. Month one of content and marketing is included with the build. SEO usually brings its first lead or two this month.
Months 2 to 6
The site grows by four or more pages a month, rankings compound, ads get cheaper per lead as they are tuned, and you get a report every month.
Year one
Roughly 50 new pages aimed at turf installer searches in your market, around 120 short-form videos, and twelve months of reporting on what is working.
Estimates, not guarantees. Results depend on your market, your competition, and your reviews. We will never promise you a number of leads, and you should be wary of anyone who does.
See Where You Stand
Tell us your market. We will show you who holds the top spots for turf installer searches in your town, where you land, and what it takes to move up.
BOOK A CALL