Pool Builds Start With a Search
Get in front of homeowners while they are still researching, and book the consult before a competitor does.
A pool is one of the biggest purchases a homeowner makes, and they research it for weeks. They read about costs, compare fiberglass and gunite, and shortlist the builders who keep showing up.
We build the site that earns the shortlist spot, publish a page every week answering the exact questions pool shoppers ask, and run ads to catch the ones ready to talk now.
The Searches We Go After
These are the searches that bring pool builder jobs in, and the same ones your Avalon audit checks. Whoever holds the top spots gets the call.
What We Build for Pool Builders
The Website
A custom site built around your pool builder business, fast on a phone, with your number tappable in the header.
- A booking agent that answers first-round questions (pool types, timelines, financing, permits) and books the design consult on your calendar.
- Every form fires an instant alert to your phone.
- SEO and AI search ready from day one. You own the code.
SEO and AI Search
A new page every week, written from what people actually search about your business, plus five edits a month on top.
- Pages like "Inground pool cost in [your city]"
- Pages like "Fiberglass vs gunite pools in [your state]"
- Pages like "How long a pool build takes in [your county]"
- Answers AI tools pull from when someone asks "How much does an inground pool cost and how long does it take to build?"
Google Ads
Campaigns aimed at the pool builder searches that are ready to buy, built and tuned every week.
- Keywords, negatives, bids, and audiences tuned weekly.
- Conversion tracking wired into your site.
- You pay ad spend directly to Google. Meta is available too.
Content
Ten short-form videos a month, cut from the footage you already shoot on the job.
- Dig day to first fill
- Tile and coping close-ups
- Night lighting reveal
- Family first swim (with permission)
The First Year, Estimated
Weeks 1 to 2
Your site is built, you get a full walkthrough, and you request edits before anything goes live.
Month 1
Launch. Ads go live, the first weekly pages publish, and content starts. Month one of content and marketing is included with the build. SEO usually brings its first lead or two this month.
Months 2 to 6
The site grows by four or more pages a month, rankings compound, ads get cheaper per lead as they are tuned, and you get a report every month.
Year one
Roughly 50 new pages aimed at pool builder searches in your market, around 120 short-form videos, and twelve months of reporting on what is working.
Estimates, not guarantees. Results depend on your market, your competition, and your reviews. We will never promise you a number of leads, and you should be wary of anyone who does.
See Where You Stand
Tell us your market. We will show you who holds the top spots for pool builder searches in your town, where you land, and what it takes to move up.
BOOK A CALL